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Writer's pictureRita McDaniel

10 Essential Questions Small Business Owners Should Ask Their CPA - Expert Advice and Tips!

Navigating the world of finance can be challenging for small business owners. Having a certified public accountant (CPA) on your side can make a significant difference. To maximize the benefits of this partnership, asking the right questions is essential. In this post, we will discuss ten vital questions every small business owner should pose to their CPA. Posing these questions will arm you with the knowledge required for financial success.




1. What Services Do You Offer?


When you first meet with a CPA, clarify the services they provide. Not all CPAs have the same focus areas. For instance, some CPAs might specialize in tax preparation, while others may excel in areas like forensic accounting or business valuation. Knowing their qualifications helps you figure out if they are the right fit for your specific needs. If you're a startup, you may specifically want someone who understands tax credits available for new businesses, while an established business might benefit from someone focused on growth strategies.


2. How Do You Charge for Your Services?


Understanding how a CPA sets their fees can help avoid unexpected costs. Many CPAs use hourly rates, which can range from $100 to $400 depending on experience and services offered. Others may have fixed fees for specific services, like tax preparation, which can be around $500 for simple returns or $1,500 and up for more complex situations. Discussing these terms upfront helps you budget and sets clear expectations about the value you will receive in return.


3. How Can You Help Me Reduce My Taxes?


Taxation presents a significant challenge for many small business owners. This is where effective tax planning comes into play. A CPA can help you identify potential deductions and credits that are specific to your industry. For example, did you know that small businesses in the U.S. can deduct up to 20% of their qualified business income under the Qualified Business Income Deduction? Discuss specific strategies your CPA might recommend to help you maximize your tax savings.


4. What Business Structure Should I Choose?


Selecting the right business structure—LLC, corporation, or sole proprietorship—impacts your tax liabilities and personal liabilities. A knowledgeable CPA can assess your circumstances and suggest an option that aligns with your goals. For instance, an LLC may offer more flexibility and protection from personal liability compared to a sole proprietorship. They can also explain the tax benefits associated with each structure to help you make an informed choice.


5. How Can You Assist with Financial Forecasting?


Accurate financial forecasting is key for your business's success. A skilled CPA can help you project future revenues and expenses, allowing you to make informed decisions. Ask about the methodologies they use, like trend analysis or regression analysis, and how often you should revisit these projections. For example, a small bakery need to anticipate seasonal sales fluctuations to optimize staffing and inventory.


6. What Financial Reports Should I Review Regularly?


Reviewing financial reports is vital to understanding your business's health. A CPA can guide you on essential reports such as profit and loss statements, balance sheets, and cash flow statements. They can also advise on key performance indicators (KPIs) to monitor. For instance, you may want to keep an eye on your gross profit margin, which is a key indicator of your sales profitability.


7. How Do You Stay Updated on Tax Law Changes?


Tax laws frequently change, and it is essential to have a CPA who is informed. Ask them how they keep their knowledge current. For example, many CPAs participate in continuing education courses or belong to professional organizations that provide updates on new tax legislation. Their proactive approach can save you potential penalties or missed opportunities.


8. What Are the Common Financial Mistakes You See Small Businesses Make?


Learning from the mistakes of others can save you time and money. An experienced CPA can provide valuable insights into common errors like underestimating expenses or neglecting payroll taxes, which have significant implications. They may share statistics such as the fact that nearly 30% of small businesses fail due to poor cash flow management. Learning from these insights can sharpen your financial strategies and help you avoid costly mistakes.


9. How Will You Communicate with Me?


Clear communication is critical to a successful CPA-client relationship. Discuss how often you can expect updates, whether through emails, reports, or meetings. Knowing their preferred methods will help establish a solid working relationship. For instance, monthly check-ins might be appropriate for some businesses, whereas others may only need quarterly reviews. Setting these expectations upfront helps maintain alignment and fosters collaboration.


10. What Tax Planning Strategies Do You Recommend?


Successful tax planning can save you money and streamline your filing process. Your CPA should be able to present you with ongoing planning strategies, beyond just the hectic tax season. They might recommend contributions to retirement plans like a SEP IRA or strategies for expense tracking. Regular discussions about tax changes and strategies can empower you to take advantage of every opportunity available. If you are in need of a CPA, we are here for you! We specialize in small business and tax planning! Visit our website and schedule your free consultation with our seasoned CPA!


The Path to Financial Success


Engaging a CPA is a crucial step for small business owners who want effective financial management. By carefully examining these ten essential questions, you ensure that your CPA comprehends your needs and becomes a trusted advisor. Building a strong foundation of communication can pave the way for long-term success in your business. Don't hesitate to connect with a CPA today; your business's financial future is worth expert attention.

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